If you think the downturn has already hurt your business, imagine what would happen if you lost your best people. Make no mistake—the massive layoffs and rising unemployment that have rocked the marketplace do not mean star performers have nowhere else to go. In fact, alarming new data shows that top talent in many companies already have one foot out the door. They feel demotivated, over-worked, and alienated—and you neglect them at your peril.
Based on cutting edge research within over a dozen top companies from Wall Street to Main Street, this timely book reveals what you must do now to keep your top talent on-board and firing on all cylinders. Written by economist Sylvia Ann Hewlett, Top Talent outlines eight pragmatic interventions for supporting, engaging, and re-energizing your stars, including:
- Create a "no-spin" zone: Use frequent and frank communication to quell anxiety and build trust
- Think local: Encourage team leaders to strengthen camaraderie and model stress-busting behaviors
- Provide meaningful non-monetary rewards: Use time as money and develop new ways of recognizing a job well done
- Recreate pride: Give employees reasons to feel good about their company by lifting up success stories and recommitting to social responsibility
Top Talent is your wake-up call and hands-on guide to retaining your star performers—and setting your company up as an employer of choice in today's tough market and beyond.
To learn more about the research behind this book, order Sustaining High Performance in Difficult Times: A Special Report at harvardbusiness.org.
See how it works. Email for free Top Talent Success Stories at toptalent@harvardbusiness.org.
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